Please note: This is a companion version & not the original book. Sample Book Insights: #1 We learn by repetition. Something we do enough times gets its own neuronal pathways in the brain. Each neuron learns to connect and fire with the next one down, and the behavior gets set. We wouldn't be able to enjoy movies without this process. #2 We are the only machine that can program itself. We are meta-programmable and can set deliberately designed, automated programs that work by themselves to take care of boring, mundane tasks. #3 There are three steps to making enduring change: people must become so sick of having the problem that they want to change, see their problem from a new perspective, or create new and appealing options and pursue them. #4 The brain's ability to learn something quickly is useful for acquiring new responses. People are often disabled by their phobias, but they are always creative and committed to having them. They need to experience a unique trigger and make complex decisions quickly.