The must-read summary of Obed Shenkar's book: "Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge". This complete summary of the ideas from Obed Shenkar's book "Copycats" banishes the myth that innovation is the only way to gain success. According to Shenkar, imitation is the key and is at the heart of the biggest businesses in the world. In his book, the author explains how companies should approach imitation in a systematic and disciplined manner and use it alongside innovation to generate "imovation" - great ideas that have already been proven to work combined with innovative new thinking. By reading this summary, you will learn when to innovate and when to build on current successes in order to gain a strategic advantage and stay on top. Added-value of this summary: o Save time o Understand key concepts o Expand your business knowledge To learn more, read "Copycats" and use imitation to learn from the best and guarantee success.