Have influencers replaced experts ?
In this incisive mini book, Five Minutes publishing house shines a light on a phenomenon that is reshaping our relationship with information : the ascent of influencers. The author dissects key figures of the influencer economy, reveals the psychological mechanisms that explain why a content creator may be heard more than a seasoned researcher, and recounts the excesses seen in health and politics.
Drawing on around thirty recent sources, the book argues that content creators have not replaced experts but compel professionals to reinvent the way they spread knowledge. Readers will learn that 55 % of adults use social networks for health advice, why only 15 % of respondents trust influencers, and how doctors are investing in TikTok to popularise science.
Written in a clear, rigorous style inspired by the Harvard Business Review, the text alternates between data, concrete examples and nuanced analysis. It calls for a balanced coexistence between expertise and popularity and invites readers to sharpen their critical thinking when faced with viral content. Step into the conversation and discover how to navigate the new landscape of influence.
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Drawing on around thirty recent sources, the book argues that content creators have not replaced experts but compel professionals to reinvent the way they spread knowledge. Readers will learn that 55 % of adults use social networks for health advice, why only 15 % of respondents trust influencers, and how doctors are investing in TikTok to popularise science.
Written in a clear, rigorous style inspired by the Harvard Business Review, the text alternates between data, concrete examples and nuanced analysis. It calls for a balanced coexistence between expertise and popularity and invites readers to sharpen their critical thinking when faced with viral content. Step into the conversation and discover how to navigate the new landscape of influence.
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