"A provocative and masterfully told account of an event that made pro wrestling an entertainment mushroom cloud." - Tim Graham, The Athletic "A must-read book - an irresistible force of modern wrestling history." - Tom Fordy, The Telegraph Greenberg lays bare how WrestleMania III legitimized wrestling as entertainment and reshaped the industry, offering insight and perspective from those closest to the event On an overcast day in 1987, the pro wrestling landscape was altered forever when a reported 93,173 fans converged on the Pontiac Silverdome outside Detroit to see Hulk Hogan defend his championship against André the Giant. BIGGER! BETTER! BADDER! is the story behind Wrestlemania III, told from the perspective of company executives, wrestlers who appeared on the card, fans who attended the show, and other wrestling personalities. But Keith Elliot Greenberg also examines the entire industry at the time, including insights from representatives from the rival promotions Vince McMahon was putting out of business as pro wrestling transitioned from a regional phenomenon into the international juggernaut it is today.

As featured on SiriusXM Busted Open Radio Wrestling industry expert Keith Elliot Greenberg chronicles the growth of indie wrestling from school gyms to a viable alternative to WWE and speaks to those involved in the alternative wrestling league with remarkable candor, gaining behind-the-scenes knowledge of this growing enterprise. As COVID-19 utterly changed the world as we know it, only one sport was able to pivot and offer consistent, new, live programming on a weekly basis: professional wrestling. In 2017, after being told that no independent wrestling group could draw a crowd of more than 10,000, a group of wrestlers took up the challenge. For several years, these gladiators had been performing in front of rabid crowds and understood the hunger for wrestling that was different from the TV-slick product. In September 2018, they had the numbers to prove it: 11,263 fans filled the Sears Center Arena for the All In pay-per-view event, ushering in a new era. A year later, WWE had its first major head-to-head competitor in nearly two decades when All Elite Wrestling debuted on TNT. Acclaimed wrestling historian Keith Elliot Greenberg's Too Sweet takes readers back to the beginning, when a half century ago outlaw promotions challenged the established leagues, and guides us into the current era. He paints a vivid picture of promotions as diverse as New Japan, Ring of Honor, Revolution Pro, Progress, and Chikara, and the colorful figures who starred in each. This is both a dynamic snapshot and the ultimate history of a transformational time in professional wrestling.

Industry expert Keith Elliot Greenberg chronicles pro wrestling through the most memorable, controversial, and polarizing period of the last two decades As a new decade dawned, 2020 was supposed to be the best year to be a wrestling fan. Finally, WWE had serious competition in All Elite Wrestling (AEW), and there were viable secondary promotions and a thriving international indie scene. Few in the industry realized that in China, a mysterious virus had begun to spread. By the time a pandemic was declared in March, the business - and the world - was in disarray. For the first time, pro wrestling was no longer seen as escapism, as real-world events intruded on the fantasy. Still, when everything else shut down, wrestling never went away. Despite cancellations and empty arena shows, there were great innovations, like the cinematic match - battles shot to look like movies - and the "ThunderDome," which replicated the live experience with fan faces surrounding the ring on LED screens. On the indie circuit, matches were held outdoors with spectators separated into socially distanced pods. The entire time, New York Times bestselling author and historian Keith Elliot Greenberg was chronicling the scene, juxtaposing pro wrestling developments with actual news events like the U.S. presidential election and Brexit. The result, Follow the Buzzards: Pro Wrestling in the Age of COVID-19, captures the dread, confusion, and spontaneous creativity of this uncertain era while exploring the long-term consequences.