Active listening is for those looking for practical tools that they can incorporate that will help them improve on their skill levels in the areas of listening, speaking, and building of relationships. These guidelines are a product of work that has been developed over time within the work-life context, though they are applicable even outside the bounds of work, where the skills of listening and speaking play a big role in developing successful relationships. It is important to note that the caliber of relationships developed can, to a great extent, determine work productivity levels. What you are going to learn in this book oWhy it is so important to actively listen oThe 7 barriers that prevent you from becoming an active listener and how to break them down oThe 4 components of active listening you absolutely need to develop o15 tips to dramatically improve your active listening skills oA simple step by step process on how to double your communication skills in 30 days or less oHow to deal with what you hear (aka reflective listening) oAnd much more... In modern times, prospects are more educated than ever. They can find out 90 percent or more about your product and industry before they ever have to talk to a salesperson. The best way to overcome this hurdle is to be a better listener than ever before. Your goal as a salesperson is to find out exactly what the prospect wants or needs and give them exactly that. You can't do that if your listening skills are not on point.