Epistemodico
This book is an introduction to the philosophy of science, covering the main concepts - as well as a number of seminal authors - in dictionary form.
The prologue and introduction place particular emphasis on the value and usefulness of science, and the obstacles it has had to overcome - and sometimes still has to - in order to exist.
Thereafter, each entry explains the notion in question, with practical implications and advice for researchers from the management sciences, the humanities and the social sciences.
Mainly intended for researchers, this book has nevertheless been designed to appeal to all those readers - even non-specialists - who are curious about the nature and usefulness of science in general.
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The prologue and introduction place particular emphasis on the value and usefulness of science, and the obstacles it has had to overcome - and sometimes still has to - in order to exist.
Thereafter, each entry explains the notion in question, with practical implications and advice for researchers from the management sciences, the humanities and the social sciences.
Mainly intended for researchers, this book has nevertheless been designed to appeal to all those readers - even non-specialists - who are curious about the nature and usefulness of science in general.
Jean-François Trinquecoste
**Jean-François Trinquecoste** est professeur émérite des universités, spécialiste reconnu du marketing stratégique. Il a enseigné à l’IAE de Bordeaux et dirigé l’équipe de recherche en marketing de l’IRGO. Auteur de nombreuses publications académiques, il a également été co-rédacteur en chef de la revue *Décisions Marketing* et membre du bureau de l’Association française du marketing. Ses travaux portent sur la théorie, l’éthique et la cognition en marketing, ainsi que sur le comportement du consommateur.
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